＂Fish + Egg＂ achieves high growth of Jinzai Food in the first quarter of net profit increased by 88 % year -on -year
On the evening of April 24, Jinzai Food released a first quarter report.In the first quarter, the company realized revenue of 540 million yuan, an increase of 23.58%year -on -year; net profit was 73.59 million yuan, an increase of 87.73%year -on -year; non -net profit of 58.952 million yuan, an increase of 77.45%year -on -year.
The company said that revenue growth mainly comes from super large single products Jinzi deep -sea small fish and “one billion level” potential single product Jinzi quail eggs. The high net profit growth is mainly due to increased revenue, improvement of scale effects, and supply chain optimization.It is worth noting that the company’s gross profit margin in the first quarter exceeded 30%, an increase of 4 percentage points year -on -year.
The King of the Category Leading the quail eggs increased by more than 100% year -on -year
Jinzi Food is mainly engaged in the research and development, production and sales of Chinese -style leisure foods, and continues to focus on high -quality protein healthy categories such as casual fish products, poultry products, and soy products.
The company’s director Feng Wenji said that the company’s full category and the entire product series have maintained growth. Among them, quail egg products have grown first, and revenue in the first quarter increased by more than 100%.
2023 is the first full year for the company’s launch of quail eggs, with annual sales exceeding 300 million yuan. It was certified by Salvin as “the first Chinese packaging quail egg sales sales in 2023” and the king of the category.
Jinzi Food has high hopes for quail eggs.The annual report shows that the company’s annual design capacity of quail eggs is 16,000 tons and 8,000 tons of production capacity under construction. This product is the second largest item of the company and is the “billion -level” potential item cultivated by the company.
Industry data shows that casual quail eggs are hot and lead the category of leisure food.In addition to the food food, A -share leisure food companies such as Yanjinpu, Liangpinpu, and three squirrels are scrambled to lay out.
How to keep the top -up Jinzi food continued to lead?The answer given by the company is “differentiation”.In mid -April, Jinzai Food held a partner summit to release the first new product industry in the new product industry.Construct product competitiveness from health and craft barriers to lead category innovation and upgrade.
At the recent annual shareholders’ meeting, Chairman Zhou Jinsong said that the company renewed its mission and insisted on “making good and healthy leisure foods and improving people’s quality of life.”To do low -cost competition.
In addition, the company also has a super large single product Jinzi deep -sea small fish and multiple powerful items, such as dried beans, dried meat, and konjac.one.
The ability to incubate to build products is inseparable from the company’s “big item” strategy, as well as the continuous and deep cultivation and development of the domestic leisure snack market.The founder Zhou Jinsong was involved in the leisure food industry in 1990 and has been focusing on the field of leisure food for more than 30 years.The company will continue to focus on the high -growth track of healthy snacks. Based on the leading sales of fish snacks and quail eggs, it will continue to cultivate healthy ingredients such as high -quality protein.
Brand channels increase to build snack systems by more than 100% year -on -year
Since its listing, Jinzai Food has continued to promote the steady development of traditional circulation channels, modern channels, emerging channels and online channels.The annual report shows that the company’s number of dealers exceeded 3,000 at the end of 2023, with a net increase of more than 700.
Feng Wenji said that the company continued to promote the construction of brands, channels, and supply chain. In the first quarter, offline channels performed well, with revenue accounts for about 81%, an increase of more than 30%year -on -year.There have been multiple all -in -one e -commerce patterns online, and the quality of profit has continued to increase, and the revenue of 19%in the first quarter.
“For a long time, Jinzai Food has focused on the development of emerging channels, and it is very busy with snacks, Zhao Yiming, sugar nests, snacks, good wanting to come, wife and other 100 snack systems over 20,000 stores.” Feng Wenji introduced this year, this year, this year, this yearIn the first quarter, the revenue of snack -operated channels increased by more than 100%year -on -year.At the same time, the company actively innovatively developed customized products, expanded member stores such as Hema, and obtained good market feedback.
For SKU products that are adapted to different channels for different channels, based on different channels, based on the combination of “big packaging+scattered names”, it has promoted the product to enter high potential energy channels.And show a good growth trend.
In 2023, after the listing of Jinzai Food was completed, the first “three -year double increase” development goal was achieved, and revenue and net profit increased a double increase from 2020.
Zhou Jinsong said that the company’s new corporate mission this year has further promoted the strategy of “big items”, “omni -channel”, “branding” and “internationalization”, and newly launched the development goal of “building one again in three years”, and continuously strengthened the brand and channels.With the construction of the supply chain, we insist on focusing on casual fish products, poultry products, soy products and other categories, continue to create delicious and healthy snacks, and bring people a beautiful life full of youthful vitality, physical and mental pleasure.(Yang Yang, intoxicated)
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