Dali Food Group, due to the cake -like “Dali Garden”, biscuits “delicious spots”, potato chips “Kika”, drinks “and” Lehu “, soy milk”, Bread” Beauty Bakery “7 well -known food brands, in the domestic food industry, have a pivotal position.

In 2018, in the domestic food market, many brands of Dali Food Group are among the best.The market ranking of Dali Garden Pastry ranks first; the market ranking of Kikkye potato chips is also the first; the market ranking of delicious biscuits is ranked second;; Dali Garden’s market rankings ranked second; Lehu’s market ranking ranked third.

In 1989, Dali Food Company was established in Quanzhou, Fujian Province. The founder and representative of the founder and legal person was Mr. Xu Shihui.In 1998, Dali Food began to enter the country and opened the first branch in Chengdu, Sichuan Province.At present, Dali Food Group has already owned 19 branches across the country, 29 food and beverage production bases, and more than 7,000 acres of area, up to 2.6 million square meters of construction area.The total number of employees is nearly 40,000, with an annual output value of tens of billions of yuan.Dali Food Group has become the largest domestic brand of national brand food.In March 2021, on the ranking of Hurun’s 2021 “The Top 100 Consumer Consumer Certificates”, Dali Food Group ranked 40th with the value of 55 billion yuan.

On November 23, 2015, Dali Food Group was successfully listed on the Hong Kong Joint Stock Exchange.According to the market value, it has reached 73.2 billion Hong Kong dollars, surpassing the domestic famous Master Kang Group and Unified Group.At that time, the founder and chairman of Dali Food, Xu Shihui, became the richest man in Fujian Province with a net worth of more than 60 billion yuan.

Mr. Xu Shihui, chairman of Dali Food Group, has a child and a daughter.His son Xu Liang, born in 1985, daughter Xu Yangyang, born in 1983.According to the traditional concept of Chinese people, Xu Shihui will managed Dali Food Group to his son in the future.Xu Liangliang has also been cultivated by his father as a business manager.It is said that when Xu Liangliang was in his twenties, his father committee was responsible and served as the vice president of Dali Food Group, and the general manager of the real estate development company of the subordinates.Although Xu Liangliang is a rich second generation, he is not a sister -in -law. He is usually low -key and humble. He has no habit of flying.It is said that he bought a backpack when studying in the UK and has been using it for many years.As the vice president of Dali Food Group and the general manager of the real estate agent, Xu Liangliang was still using the backpack.

It is very regrettable that on July 11, 2012, Xu Liangliang suffered a serious car accident and died unfortunately at the Nanchang section of the Daguang Expressway in Jiangxi Province.Originally, according to the plan, Xu Liangliang was about to hold a wedding with his lover in October of that year.After Xu Liangliang’s death, Xu Shihui could only cultivate his daughter Xu Yangyang as the successor.After graduating from the Department of Economics of Xiamen University in 2005, Xu Yangyang went to study in the UK.When she returned from studying abroad, she entered the factory of Dali Food Group as the director of the workshop.After that, the deputy factory director, chairman of the union.If Xu Liangliang doesn’t happen, Xu Yangyang may also become a executive of Dali Food Group, but it is unlikely to become a successor.

After the incident of Xu Liangliang, Xu Shihui’s descendants were only Xu Yangyang alone, and the heavy responsibility of succession fell on her shoulder.In November 2014, more than two years after Xu Liangliang’s car accident died, Xu Yangyang was pushed by Xu Shihui to Dali Food Group Director.After becoming a director of Dali Food Group, Xu Yangyang directly participated and promoted the “Lehu” functional drinks and the development and marketing of “Bean Ben Dou” soy milk products, and broadened the product line of Dali Food Group.In 2015, after the listing of Dali Food Group in Hong Kong, Xu Yangyang was worth 19.3 billion yuan due to holding 34%of Dali Food Group’s shares.Xu Yangyang, 33, became the richest man in Fujian Province.

Now, Xu Yangyang is the vice president and executive director of Dali Food Group, hosted the daily affairs of Dali Food Group Corporation.Xu Shihui, chairman of Dali Food Group, has a powerful general.Unexpectedly, when Xu Shihui retired, the giant wheel of Dali Food Group will be at the helm of Xu Yangyang.In 2021, the total operating income of Dali Food Group was 22.294 billion yuan, an increase of 6.4%compared with 2020.The net profit attributable to shareholders of listed companies is 3.725 billion yuan.It can be seen that Xu Yangyang’s management ability is still good.

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