Recently, Statista, a global data and commercial intelligence platform, quoted the latest data from the ECDB website that SHEIN ranked the third largest online fashion retailer in the United States. After Amazon and Wal -Mart, it ranked in front of traditional retail giants Messi Department Store and Nike.Shein has also become the only Chinese company in the top five online fashion retailers in the United States.

According to data from the ECDB website, Amazon and Wal -Mart are the top two fashion retailers in the United States. Both retailers sell various types of products through online and physical stores. In 2023, the net sales of fashion reached US $ 12.3 billion and 8.9 billion US dollars.Subsequent SHEIN, with the provision of rich diversified and cost -effective fashion products and high -quality and convenient services, SHEIN has surpassed the fourth -ranked American traditional retailer Max Department Store and the fifth ranking Nike (Nike), the fifth ranking,The two companies’ net sales in 2023 were US $ 6.4 billion and $ 4.5 billion, respectively.

Create a new productive productivity and brand force SHEIN SHEIN continuously promoting the construction of independent brands and sustainable development

At present, Shein has formed a unique model of the development of the “independent brand+platform” dual engine.In the field of independent brands, SHEIN has created independent fashion brands including Shein with the innovative flexible supply and online retail model. At the same time, SHEIN has continuously used digital technology to empower the transformation and upgrading of traditional industries.The information and digital transformation of the supplier make the circulation, matching and collaboration of the overall information. While meeting consumer fashion needs, it can effectively reduce inventory, reduce waste, and improve the overall efficiency of the industry.

It is reported that shein has formed a flexible supply chain system with Guangdong as its core, which not only provides suppliers with digital technology tools for free, but also provides full -process training for enterprise construction, business management, and improvement of personnel quality.EssenceIn order to better empower the supplier, SHEIN has also built more than 60,000 square meters of “Clothing Manufacturing Innovation Research Center” in Guangzhou, and continued to explore the construction of standard factories for digital intelligence, and conduct innovative research on manufacturing technology, equipment, fabrics, etc.And all these R & D results output and open to their suppliers.

According to statistics, as of the end of 2023, SHEIN self -service subsidies helped over 130 suppliers’ factories of 430,000 square meters of factory expansion and reconstruction, with 22,000 beneficiaries, and held more than 600 suppliers to enable training;More than 400 supplier employees’ families.

In addition to changing traditional clothing manufacturing with digital technology and reducing waste at the source, the SHEIN independent brand runs through the concept of green and sustainable development throughout the process.Recently, environmentally friendly denim fabrics produced by SHEIN using cold -printed denim technology have been certified by the international authoritative institution Bureau Veritas. Compared with the traditional denim fabric production method, shein’s cold -printed denim process technology can save up to 70.5%of water consumption. For denim, cowboyProduction is a green change, and it is an important exploration of SHEIN based on the high quality and sustainable development of the fashion industry.

In addition, promote the use of more environmental protection and sustainable fabrics, continuously explore and apply digital technology to reduce energy consumption, adopt more regenerative materials packaging, and online second -hand trading platforms to promote fashion and sustainable cycle.Promoting the sustainable strategy of processes, helping carbon reduction reduction, and deepening green development of all aspects of production and operation, this has also become a “invisible magic weapon” for SHEIN to lead global sustainable fashion development.

From the perspective of industry insiders, SHEIN has broken the situation where international fashion brands and companies have been monopolized by the European and American markets with the advantages of technology, brands, and marketing that have been firmly grasped.The improvement of product power and brand power is the embodiment of the brand and technology of the domestic fashion industry that continues to move towards both ends of the smile curve.

Among the “Top Ten Top Ten Growth Brands in the United States in 2023” released by the US authoritative consulting company Morning Consult, shein and ChatGPT, OpenAI, Facebook, Cocacola and other international head brands were selected.The only fashion brand in the range.

The continuous expansion of the platform model is integrated to help more merchants and brands go to sea with high quality

On the other hand, based on its own huge sales network, mature marketing experience, and innovative supply chain system, shein has continuously developed and iterated, and continuously expands the platformization model to introduce more third -party sellers and brands to help more high -quality products and brandsCross -border exports and international development.Based on agency operations and independent operations, a variety of cooperation forms for third -party merchants who are good at doing products and brands provide the “menu” choice of “menu”, helping the businesses of merchants in the international market, and bringing more consumer choices to overseas consumers.

To this end, SHEIN has launched integrated empowerment measures to help sellers go to sea with high quality. The SHEIN platform provides sellers with the seller including the full process training system, operation and tool empowerment, one -stop performance support, orders and payment support, low investment costs, comprehensive comprehensive costs, comprehensive comprehensive costs, comprehensive comprehensive costs, comprehensive comprehensive costs, comprehensive comprehensive costs, comprehensive comprehensive costs, comprehensive comprehensiveA series of growth and empowerment including competitiveness improvement, and increase the support of “new excellent merchants”.

Last year, SHEIN specially launched the “Gravity” millions of seller plans and the national 500 city industry to bring out to sea to help more Chinese manufacturing and Chinese brands go out to sea with high quality.Since 2021, the SHEIN platform has covered the seller of over 300 city industry in the country.

In the Shein platform mode, SHEIN’s own flexible and flexible supply chain model also empowers fission to more industries with merchants, from home to accessories, luggage, etc. More industrial band merchants use digital technology innovation under the drive of Shein.Traditional manufacturing and supply models drive more digital upgrades and quality improvement of industrial bands.

Recently, Shein announced in nine European countries (Germany, Spain, France, Italy, Sweden, the Netherlands, Poland, Portugal, Britain) and other national platform sites to fully open the independent operation model.Overseas semi -custody models, merchants have achieved overseas local stocks, independent performances, independent selection of products and reporting prices. Shein assisted in operation. The first stop of the half -custarded station landed in the United States.With the continuous expansion of SHEIN’s full -category and multi -mode, more different types of Chinese sellers and brands are expected to achieve global development and brand expansion with the help of Shein platforms.In the survey of Piper Sandler last fall, shein became the second place in the most popular shopping website of young American young people.