The “Shougang Cup” 2024 Beijing -Tianjin -Hebei Youth Junior Baseball Race is held in Beijing.During the “May Day” holiday, outdoor sports events “burned” Beijing -Tianjin -Hebei.

This is the result of the promotion of coordinated development in the three places.Since last year, the “Deepening Beijing -Tianjin -Hebei Sports Industry Cooperation Development Strategic Cooperation Agreement” has signed.At the Expo and the China Sports Tourism Expo; not long ago, at the Beijing -Tianjin -Hebei (Baoding) event economy and outdoor sports industry conference, the sports department of the three places jointly released 339 “Follow the Games” sports event catalog, 70 sports sports events, 70 sports sports catalogsTourism boutique line, 71 outdoor sports destinations.

At the same time, the homogeneity of outdoor sports and event activities of the three places has become increasingly prominent.How to further strengthen collaboration, thereby enhancing the overall competitiveness of the regional outdoor sports industry?

Li Xiangru, a professor of Dali University and the Chairman of the World Leisure Sports Association, suggested that while implementing differentiated development based on their respective advantages, the sports departments of the three places should further strengthen the interoperability of talents and resources to jointly plan to create IPs with regional event activities and actively activelyConstruct the “outdoor sports+” pattern of Beijing -Tianjin -Hebei.

“Beijing has a generous Olympic heritage and mature event industry; Tianjin is the place of the National Games and the city of Binhai; Hebei has abundant outdoor sports resources, and the land and sea are covered.Li Xiangru believes that from the perspective of the “May 1” holiday national tourism market this year, tourists’ interest points for outdoor tourist destinations have shifted from well -known tourist attractions to new scenes with potential, small and beautiful.The Beijing -Tianjin -Hebei outdoor sports industry must be further stronger and stronger, and it should actively cultivate new growth points, new channels and sports consumption.

“At this point, Hebei, which has abundant outdoor sports resources, has huge potential.” Li Xiangru said that in addition to the hot ski tourist destinations, Hebei, such as the fashion outdoor sports that Beijing and Tianjin do not have the advantages of resource advantages, should beActively develop layout and continuously enrich products.

The event is the leader of the outdoor sports industry. How to better release the driving effect of outdoor events on the industry?Zhang Chaohui, general manager of Beijing Sanfu Outdoor Sports Management Co., Ltd., must continue to enrich the content of the event for its empowerment.

According to reports, the Chongli 168 Super Cross -country competition operated by the company, the participants increased from about 1,800 from the beginning to more than 8,000 in the previous session.Yuan.

“We successfully turned an outdoor event into a family tourism and vacation project that lasted a week and suitable for all ages.” Zhang Chaohui introduced that there are as many as 9 routes of Chongli 168 Super Cross Country, each with unique charm;The competition group segment more than 10. From Mengwa to international professional players, they can find suitable groups to experience the joy of returning to mountains in Chongli experience.This year, they will continue to combine the competition with supporting activities such as outdoor carnival, Chongli Summer Outdoor Sports Festival, “Snow Ruyi” and other supporting events such as the speed up and night to attract more outdoor sports enthusiasts to Chongli.