By the ＂food＂ marriage, ＂two -way go＂ good story 丨 special food production and sales promotion conference at the Longjiang food company highlights the ＂family＂
Features industrialization, industrial characteristics.On May 17, the promotion activity of Heilongjiang’s special food production and sales cooperation was held in Harbin.On the stage, the guests enthusiastically recommended high -quality agricultural products of black land; food companies participating in the province have taken out new products or fist products, actively self -promulgation, seizing the opportunity to expand the market …When you come to Heilongjiang, you don’t know how rich the agricultural family on the black soil is. “
Feel “forest ecology”
More than 120 people gathered to communicate with the needs
At the scene, more than 120 people including the Ministry of Industry and Information Technology, the relevant provincial departments, the Food Industry Association of the province, the well -known domestic food channel enterprises and the group procurement users, and the cities (local) governments (local) governments (agencies) participated in the event.Talk about the development of the food industry.
“The advantages of Heilongjiang forest and grass resources are prominent and have a good ecological environment. The two climate belts of cross -cold temperate and temperate zone between Heilongjiang, rich ecological food resources in the vast forests.”, To introduce the “Jiuzhen Eighteen Products” regional public brands from the province, hoping to join hands with more food processing and commercial circulation enterprises to make more good products that reflect the characteristics of “ecological Longjiang” and move towards a wider market.
As a purchaser, the Liaoning Food Industry Association attaches great importance to the rare opportunities for production and sales cooperation.Relevant person in charge said that Heilongjiang has a countless green raw materials that can develop specialty food processing. The “eighteen products” such as white birch juice and sea buckthorn can be used for food processing, making characteristic brands, “looking forward to leading Liaoning provincial food processing enterprisesCooperate with Longjiang suppliers to help Longjiang special foods reach a farther consumer market. “
Make a strong processing chain
Special raw materials “transform” more than 100 products
It is located in the hinterland of the Sanjiang Plain, and the green food raw material base covers an area of 15.03 million mu. Curchi, perilla, cranberry, and yam are four major foods.According to Manager Sun of Jiamusi Hirosan Nongyuan Garden Food Co., Ltd., the purpilus has high nutritional value and good quality in the northeast without polluting the black soil in the northeast.EssenceThrough cooperation with a number of universities and scientific research institutions, enterprises have worked hard on the deep processing of products. In 2016, the advantages of perilla plantation began to transform the advantages of perilla planting into industrial advantages and economic advantages, and promote the deepening development of the agricultural food industry.
Purple honey, perilla eggs, perilla meal powder … Jiamusi has made a strong force to strengthen the purple Susp processing chain, and now 10 types of 118 products have been developed.The company’s azu products have been sold in China. They hope to sell their products to overseas markets with the influence of the exhibition, and push the characteristics of “Chinese azu to see Hua Nan” to the world.
Suppliers recommend good things
Purchase “Taobao” on -site “Taobao”
“We bring newly developed wolfberry soybean milk and carrot soy milk powder, all of which are pure green foods, just to meet the needs of various taste buds of young consumers.” Chen Yongjiang, the person in charge of Dongmei bean paste powder in the field of food companies, said, Enterprises value the potential of health food. In recent years, traditional soy milk has developed more flavors and developed different nutritional categories. At present, the product has settled in a large -scale supermarket sales in Daoli District.
In the display session, each enterprise pays great attention to expanding the market for young consumer groups.The reason is that the current young group has become the main consumer army.In order to cater to young people, the enterprise has developed a series of new products, expanded the food industry chain, made more added value to Longjiang special foods, while creating more economic benefits, it also allows enterprises to rejuvenate new vitality.
Mr. Liu, the director of commerce and sales of Heilongjiang Xiangqi, said that before launching a new product, the company established a “Young Investigation Group” composed of “post -90s”, which was widely collected from the perspective of more authentic and more compliance with the current needs.The “light salt” products that young people value them are more in line with young people’s pursuit of healthy tastes and needs.The company places cucumber dipped in the sauce area at the scene. The unique soy sauce attracted many provinces to stop and taste.”The raw materials of soy sauce products mainly use non -rotary high -quality soybeans grown in Heilongjiang Province.” Mr. Liu took advantage of the hot popularity at the scene, and hurriedly announced the unique market competitive advantage of Longjiang Soybean so that guests from “heard” to “personally” to “personally in person””Taste” has established a more symbolic understanding of Longjiang green products.
At the scene, the purchasing manager of a large food group in China went to the scene to seek good goods with the attitude of “Taobao”.He told reporters that he fancy Dragon Rice concentrated fruit and other Longjiang special foods and has established contact with manufacturers.In the next step, he will visit the company’s factory in Jiamusi.
Source: Harbin News Network
Reporter: Chen Yue
Edit: Liang Jingjing
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