Recently, the sports technology company Keep (03650) announced the 2023 report. The annual report revealed that based on the development of the company’s business, it will increase the online content, outdoor, and AI in the future.

Sports+Technology has always been considered the general trend of the sports fitness industry.Both hardware manufacturers and ecological players spare no effort to deepen the intelligent layout of sports.For example, head hardware manufacturers OPPO previously launched a number of smart bracelets and smart watches, hoping to cut into the track of sports and fitness from the hardware field.

As a head platform for sports technology, Keep continues to lead the movement of sports.Keep enlighten up from software and hardware to strengthen exercise intelligence.

In terms of software, KEEP’s “Custom Plan” launched in 2018 shows the intelligent prototype in terms of data analysis and curriculum recommendation -user online app input sports preferences and fitness demands, Keep will formulate exclusive sports solutions for each user.Based on professional analysis of user data, intelligent plans can further improve user movement efficiency.With the continuous iteration of this plan, the degree of AI continues to upgrade, and the intelligence of KEEP online functions and content is constantly being upgraded.

In 2023, KEEP built a complete “KEEP Sports Evaluation System” from the perspective of sports, based on the “physical fatigue state management model”, to update the sports status for more than 1.2 million sports users every day.In 2024, Keep continues the idea of combining sports science and data. Through the iteration and optimization of the algorithm, more than 60%of sports users provide real -time “sports status” evaluation capabilities to help users determine whether the current physical state is suitableAt the same time, Keep is also continuously expanding professional data systems of different categories to provide professional data indicators for running, cycling, and fitness enthusiasts.

In terms of hardware, Keep has been cultivating for 6 years, and has launched smart hardware such as treadmills, smart bicycles, ellipse instruments, and A1 rowing machines that have been opened with online content.In 2023, KEEP entered the new AI stage through the somatosensory motion host Keep Station (“KS”).

This hardware product equipped with AI cameras, wearable sports sensors, and massive fitness content provides a new break -breaking idea for the current home movement.Compared with home sports hardware in other markets, KS has a smoother cross -screen audition effect, and more accurate action capture to achieve AI recognition and guidance.

As a new generation of products that undertake intelligent trends, Keep hopes to link its sports intelligent hardware through KS as the central nervous system of software and hardware combining software and hardware to create a closed loop of AloT ecosystem.Such as a dancing blanket released together.You only need to put K beans in the reserved card slot to connect KS with dancing blankets.

Based on this concept, KS has a vast ductility. In the future, it can also adapt to grafting other sports equipment. For example, you can install K beans on the dumbbell. Users can follow the content of KS for training.EssenceThis covers almost all sports scenes.