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After receiving cheers after the game, Zhou Guanyu cried!China’s F1’s first person’s personal business value geometry

On April 21, the 2024 World Formula Championship China Grand Prix was held in the Shanghai International Circuit.In the end, the Red Bull team driver Vestapan won the first China Grand Prix in his career. McLaren driver Norris and Red Bull team driver Perez won the runner -up and third place.

Somber, a Chinese driver Zhou Guanyu, started from the 16th place and finally ranked 14th.

Formulas and Olympic Games and World Cups are also known as the world’s three major events. At present, on this track, Chinese players are only Zhou Guanyu.

For the first time at home, Zhou Guanyu’s helmet printed the Shanghai Metro Route Map and a number of Shanghai Landmarks. From the viewing the little boy from the stands, he now brought the flag to the F1 field.When China’s first F1 official driver returned to his motherland, the dream of several generations of Chinese racers was coming out of the moment when Zhou Guanyu drove on the track.

The Chinese station’s competition in this field competed for 56 laps on the track of 5.451 kilometers. The supplier gave three Tires of C4-C3-C2 in this game.In terms of tires, the drivers of the top ten cars, as well as Ricardo, Aikang, Alben, Kasley, and Zhou Guanyu, both started with neutral tires, and Hamilton’s soft tires started.

During the game, Zhou Guanyu was damaged in front of Magnussen’s tap while trying to surpass Magnuson’s tap, but he still completed surpassing with soft tires.After the home game, according to the “special courtesy” of FIA and F1 in this game, Zhou Guanyu’s car stopped in front of the main stand.After Zhou Guanyu got out of the car, he accepted the cheering of the fans of the audience, and then he also shed tears of excitement.

Zhou Guanyu became Shanghai International Tourism Image Public Welfare Promotioner

On April 21, Fang Shizhong, the director of the Shanghai Cultural and Tourism Bureau, officially issued a letter of appointment with Zhou Guanyu, the first F1 driver in China to invite him to become the public welfare promoter of Shanghai International Tourism Image.At the end of last year, the Shanghai Cultural Tourism Bureau has invited 7 overseas friends from Germany, France, Italy, Spain, and Malaysia.Metropolis charm.

Zhou Guanyu is a F1 driver born in Shanghai. The Oriental Pearl and Lujiazui Skyline printed on his racing helmet brings the image of Shanghai to the world with the F1 branch race, allowing the world to see that “China Speed” is rising rapidly.As the new Shanghai international tourism image public welfare promoter, Zhou Guanyu will continue to use his international influence to publicize Shanghai, allowing more domestic and foreign tourists to enter Shanghai, learn about Shanghai, and fall in love with Shanghai.

Zhou Guanyu’s design of the Chinese station helmet shows many Shanghai elements: Shanghai’s subway line map runs through it, highlighting many Shanghai landmarks, such as Yuyuan, Waibaidu Bridge, and Lujiazui “four -piece set”, which are very distinctive.”These elements are what I want to show the world. I am a driver from Shanghai, China. I hope to let the world see the development of Chinese races. I also hope that more young Chinese drivers will go to the world.”

It is reported that in the future, Shanghai will continue to strengthen the promotion of entry tourism and strengthen international communication.

The documentary movie “Chinese driver Zhou Guanyu” is released simultaneously. The business value of 24 years old is increasing.

In the same period as the F1 event, there is also the first Chinese professional racing driver documentary movie “Chinese driver Zhou Guanyu” in Mainland China.From the perspective of the industry, the film enriches my country’s business type of sports -themed films. In addition, because Zhou Guanyu is a symbol of the milestone of Chinese racing sports, his commercial value is still continuously improved.

On April 19, “Chinese driver Zhou Guanyu” was officially released.The film records Zhou Guanyu’s tender teenage from the hot dream, growing into China’s first F1 official driver.Zhou Guanyu has been associated with kart at the age of 8. At the age of 15, he embarked on the road of professional drivers and created many milestones in the history of Chinese racing.In the 2022 season, he was carrying the many expectations and pressures of “China’s first F1 driver”. From the first show of the unveiling battle, the stunning performance of the Canadian station, the calm response to the British station, Zhou Guanyu, the “first grade” Zhou Guanyu, won the excellent performance and won the excellent performance.The best rookie of the 2022 season F1 year.

In the F1 China Grand Prix 20 years ago, Zhou Guanyu felt the charm of racing for the first time as a audience. He heard the sound of the roar of the motor and the loud sound of the tail galloping and the air, and buried his dream of being a racer.Now dreams come true, Zhou Guanyu will be the first home battle as the first person in China’s F1, bringing wonderful performance to fans at the door of the house.

In an interview with the media, Zhou Guanyu said that the film’s reduction is very high and does not need to be interpreted, but instead records bits and pieces of real life.”The movie also recorded some of my things inside and outside the car, all the way along the way, and shared a lot of pictures that have never been disclosed, and introduced the infectious power that the car brought to me. When the premiereI feel touched, I feel this is what I want to do. “

According to the WeChat platform of the Information Office of the People’s Government of Jiading District, Shanghai, on April 16, the global premiere of “Chinese driver Zhou Guanyu” was held at the Poly Theater in Shanghai.Starring Zhou Guanyu, the co -director system and general planning Li Yi, invited guests Han Han to the scene to share the true feelings and creative experience with the audience.

Writer Han Han praised “Chinese driver Zhou Guanyu” as Zhou Guanyu’s “Flying Life”. “We can make a plot that can be NG, can have a stand -in, and can use special effects.A small accident and a small mistake may cause irreversible results. When I saw him flipping, I couldn’t help but sweat. “

As of press time, the professional version of the lighthouse showed that “Chinese driver Zhou Guanyu” has accumulated 533,000 yuan in box office.The film is jointly produced by Wuxing Sports Media Co., Ltd. and Shanghai Jiushi Sports Competition Operation Management Co., Ltd.

“I went to watch this film after get off work on Friday, because I was a fan of Zhou Guanyu, and I saw the British station in the British station in 2022. I choked a few times.” The 25 -year -old fan Xiao Xu told First Financial reporter that the first financial reporter told the first financial reporter “I didn’t grab F1’s tickets a little regret, but I can see Zhou Guanyu on the big screen, which is quite satisfying.”

Sun Jiashan, an associate researcher at the Central Culture and Tourism Management Cadre Academy, told the First Financial Reporter that there are not many commercial types of sports -themed films in my country.Since the new century, what can be known to everyone is the two films, “Winning Champions” and “Jedi of Chinese Table Tennis” in recent years.Therefore, a full -scale full -scale sports theme film is about five in total. my country has always lacks films that express sports themes through mature and stable business types.In addition, my country lacks the expression of sports segments and specific project subjects.Therefore, we must encourage the film and television creation of sports themes, and at the same time, we need to further explore the field of sports segments. Many sports projects have not been touched.

Zhou Guanyu not only revealed on the big screen. Recently, Zhou Guanyu’s photos and related information can be seen on the advertising screen of outdoor building in Shanghai, the advertising screen in the subway, and the outside of the store of the brand.Zhou Guanyu is the brand ambassador of Lululemon. Recently, Lululemon opened the Special Exhibition of Zhou Guanyu’s home show “from 2004 to 2024” at the store in Jingren, Shanghai, showing Zhou Guanyu’s growth process in 20 years.

As China’s first F1 racer, Zhou Guanyu, 24, has increased its commercial value.First Financial reporter learned that Zhou Guanyu’s business cooperation covers ROG computer equipment, Hublot, Hennessy, HSBC, Dior, Lululemon, Anmuxi, Shangtang Technology, Jiwen Automobile, etc.

According to the salary list of the F1 2024 season of the F1 2024 season, Zhou Guanyu’s annual salary was 2 million US dollars and a discount of 14.04 million yuan.Although this number is not high among all drivers, it has doubled its annual salary than the 2022 season.

From the perspective of the industry, although Zhou Guanyu’s ability and fame have become big -name sports stars, there has never been a person who has never really won the F1 official contract signing and participated in the formal competition. ThereforeSo it further enhanced his business value.Secondly, Zhou Guanyu has a bright and cheerful personality and a handsome appearance. These traits have made him accumulate a large number of fans on social media and further expand his influence.His personal image is in line with the aesthetic trend of modern young people, making him a popular candidate for many brands of endorsements and advertising shooting.

Source: First Finance