Recently, third -party e -commerce data platform ECDB released the US fashion e -commerce ranking in 2023.Among them, Amazon and Wal -Mart ranks among the top two, SHEIN ranked third, ranking in front of traditional retail giants Messi Department Store and Nike.Shein has also become the only Chinese company in the top five online fashion retailers in the United States.

　　According to data from the ECDB website, Amazon and Wal -Mart are the top two fashion retailers in the United States. Both retailers sell various types of products through online and physical stores. In 2023, the net sales of fashion reached US $ 12.3 billion and 8.9 billion US dollars.Following SHEIN, sales revenue was $ 8.1 billion.With a rich and cost -effective fashion product and high -quality and convenient services, SHEIN has surpassed the fourth -ranked American traditional retailer Macy’s and the fifth ranking Nike (Nike). The latter two companies 2023 In 2023Net sales of US $ 6.4 billion and $ 4.5 billion, respectively.

　　US ranking of fashion e -commerce in the United States in 2023 (Source: ECDB)

　　Founded in 2012, SHEIN, mainly selling women’s fast fashion related categories in overseas markets.In the domestic market, shein has always been very low -key.It was not until the epidemic period, and the frequently appeared in the online consumption of overseas users, the frequently appeared in the foreign app download list, and the valuation of its repeated breakthroughs, which caused domestic attention.At present, SHEIN has developed into a super unicorn company with a valuation of more than $ 60 billion.

　　Yang Renwen, director of the Guohai Securities Research Institute, believes that SHEIN’s rise in overseas markets lies in its “flexible supply chain+high -frequency new and cost -effective+public and private marketing.”Shein’s operating process is that the back -end data center is quickly new and tested by the product based on big data analysis.Modify and re -test the products to maintain the output of explosive products by relying on this efficient iterative rhythm.In addition, the company’s combination of public and private domains, while ensuring the acquisition of new customers, also promotes user activity while achieving the long -term growth of brand value.

　　Since 2023, SHEIN has continued to deepen platformization strategy, facing the global market, invited more third -party sellers to settle in, and gradually formed a “self -operated brand+platform” dual engine development model.