Henan is convenient for rest and add new flavor, and the hemp Speed Circuit Industry Symposium is held
[Dahecai Cube Reporter Wu Haishu Intern Xie Tiandu]After sour powder, Henan is convenient for leisure foods or add new tracks.On April 20, the Mari Speed Circuit Industry Symposium was held at the Henan Nomadic Economics Institute.How wide is the hemp Speed Circuit?What new increments can it bring to Henan’s food industry?On -site guests discussed from multiple angles.
Henan is convenient for rest or new increase
In recent years, with the upgrading of consumer demand, new consumption has risen rapidly, and consumers have shown new features of fashionable fast food demand for convenience and fast food. Traditional snacks are fast -food and fashionable.Circle, rapid development into a well -known national food.
Henan’s food industry has outstanding advantages. It is leading the industry in various fields such as technology research and development, product innovation, marketing, and equipment manufacturing, and a number of talents in the fast -food industry have emerged, laying a foundation for the development of Henan to facilitate the development of the leisure food industry.
At the event, Zou Jian, dean of the School of Food and Biological Engineering of Henan Institute of Economics, introduced that hemp flavors have a strong taste stimulus and unique taste instantly swept the country in the catering field, becoming the “street fighter” of the streets and alleys.
According to the statistics of “Chinese Classical Recipes”, the average 22%of the recipes in ancient China must be added with peppercorns.Among them, during the Tang and Song dynasties, the popularity of peppercorns as seasoning reached its peak in China, and the proportion of vegetables reached 37%.
According to relevant statistics, the total demand for peppercorns nationwide in 2005 was between 200,000 tons and 300,000 tons, and the demand in 2010 has increased to more than 500,000 tons; from 2015 to 2019, the demand for domestic peppercorns’ market demand has increased annually3.81%.It is expected that by 2025, the demand for peppercorns across the country will reach about 940,000 tons, an annual increase of about 5%.At present, the peppercorn production area is concentrated in Guizhou, Shaanxi, Chongqing, Sichuan, Gansu and other areas.
Zou Jian believes that if spicy is a stimulant for young white -collar workers, then “hemp” is the freshness of young people’s fashion life.”During the research and development process, it was found that in the past, hemp flavors have always been matched with pepper, which has become an auxiliary taste. In fact, it has covered the pure hemp flavor. Through the market analysis, it is found that the taste of young people is very pure and hemp products.Have a large market “”
“Hot and sour powder is derived from Sichuan, but the hot and sour flavor of fast food is promoted in Henan. I hope that the convenient casual food in Henan can emerge more new products and new tracks, and further brighten the business card of the food industry in Henan.” Zou Jian saidEssence
Guests explore the development of hemp flavors for the development of the cave track
New products of Chuanchuan, Kawagawa Mucky Powder were also released at the event site.According to reports, Peng Ming, the founder of Henan Chuanchuan Sichuan Food Technology Co., Ltd., has been deeply cultivated in the research of hemp food for nearly 30 years.Jointly solve the difficulty of the suffering of hemp products, and add curry and other to highlight the hemp.
Du Xinjing, a Chinese cooking master, national first -level judge, and executive vice chairman of Henan Catering and Hotel Industry Association, said that hemp is a special taste, including fragrant hemp and spicy.”The development of new flavors needed by consumers at present is actually the continuation and adjustment of the old taste. It is quantified and produced with high standards, and articles are made in taste.” Du Xinjing said.
Shen Xiangkun, president of the Food Society of Henan Province, believes that food companies should be friends with consumers and clarify product target audiences.At the same time, in terms of product marketing promotion, the advantages of raw materials can be highlighted, such as the origin and variety of potato flour used. By analyzing the product advantages, the comprehensive support of product competitiveness is formed to help the sales of new products.
In terms of the layout of the new track, channels and marketing are equally important.At the event site, Li Yiwen, CEO of Henan Lingshi Information Technology Co., Ltd., believes that hemp duck powder has certain e -commerce genes. From design to products, it can be promoted by national wind or national tide packaging and penetrates the young consumer groups.Marketing points to penetrate the target consumer group, and create an Internet celebrity with the attributes of the national tide.
Xie Shutao, deputy director of the prefabricated vegetable industry development service center of Yuanyang County, introduced that in recent years, the advantages of Yuanyang prefabricated food industry and other food industries have obvious advantages.The “Top Ten Prefabricated Cuisine Industry Bases in 2023”.At present, there are more convenient food manufacturers in the park. In the future, the service of food companies will be strengthened. The two parties will work together around the aspects of improving product quality and creating brands.
Responsible editor: Wang Shidan | Review: Chen Xiaojuan | Audit: Li Zhen | Supervisory review: Wan Junwei
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