From smartphones to new energy vehicles, each consumer product industry has witnessed a series of innovative disruptors, such as Apple, Tesla, etc., which lead the trend with technological innovation and reshaping the industry pattern.The new generation of Chinese global enterprises, SHEIN, has also become a innovative force in the fashion industry with its “small single fast anti -anti” digital flexible supply chain model.For more than ten years, it has jumped to one of the four major fashion brands in the world, serving consumers with over 150 countries and regions, and has been at the top of the global shopping app download list for many years, showing the strong competitiveness of Chinese brands on the international stage.

As the leader of the clothing industry innovation, the clothing factory that cooperated with SHEIN broke the traditional production cycle as early as 2014 in 2014, which significantly improved production efficiency and effectively reduced inventory pressure.Today, in the practice of the ESG concept, SHEIN has continued to empower all aspects of the industrial chain through technological innovation, innovate environmental protection technology and production models, and sets a new model for sustainable development for the fashion industry.

In the field of Green Textile Technology, SHEIN and the “Cool Transfer Denim” developed by SHEIN and the Changsheng Technology (NTX) have been certified by the international authoritative institution Bureau Veritas, which confirmed that it has increased by 70.5 in water -saving efficiency by as much as 70.5.%.This technology will have a denim effect that was originally needed to be washed repeatedly with digital printing technology in one step, which not only greatly reduces water resources consumption, but also achieves higher color reduction and color fastness.The environmental protection ink used is independent of SHEIN, which has high solid color and high -color fastness, which helps reduce the use of additives, hydropower consumption and sewage discharge, and significantly improve the production environment and workers’ safety.

SHEIN closely combines this denim technology with flexible production models, which not only achieved on demand, but also significantly reduced water consumption in denim production, bringing disruptive green changes to the denim industry.In addition, SHEIN deeply integrates the ESG concept into business operations, from raw material procurement, process research and development, manufacturing, product packaging to second -hand trading platform Shein Exchange to fully implement sustainable practice.

In the raw material session, SHEIN cooperates with the American sustainable fashion company Queen of Raw to use other brands of backlog inventory fabrics as raw materials to reduce textile waste production.At the same time, the company actively adopts responsible raw materials, such as the application of adhesive fabrics and paper packaging for the purchase of ancient endangered forest sources, and accelerating the application of sustainable materials such as regeneration polyester.

In terms of manufacturing, SHEIN vigorously promotes the roof photovoltaic project. The four warehouses of 20 MW roof photovoltaic corresponding to about 2400 kWh (KWH) power generation per year, which greatly reduces carbon dioxide emissions generated by electricity.Shein’s total investment of 3.5 billion yuan in Western Smart Industrial Park will be full of roofs in the roof. The planned installation capacity will exceed 24 MW (MW), which is expected to reduce carbon emissions by more than 10,000 tons of carbon each year.The roof photovoltaic is also being promoted to more conditional Shein supplier factories.

The deep integration of SHEIN’s ESG practice and business has made the environmental protection and economic advantages of flexible production models more prominent.Through cold transfer technology, the denim factories can quickly respond to market demand, produce customized and diversified denim products on demand, and achieve precise and flexible small orders for fast testing and returning orders to effectively reduce waste.

On its own innovation path, SHEIN has never forgotten the progress of the entire industry. Through the “granting people to fish”, it continues to promote industrial innovation and development, and gradually accumulates strong voice and influence in global industries.In order to empower ecological partners, SHEIN has established the first clothing manufacturing innovation research center, covering an area of nearly 60,000 square meters, focusing on R & D lean production solutions, aiming to establish a “flexible supply chain standard”.These research results will be directly transported to manufacturing suppliers on the industrial chain to promote it to operate in a more scientific and spoken way.For example, SHEIN’s latest denim digital cold transfer technology will also be promoted to upstream and downstream partners such as fabric dealers and garment factories.In addition, the company provides all aspects of training, assisting plant transformation and improving employees’ welfare, to comprehensively enhance supplier capabilities.

Shein’s flexible production model is gradually winning the recognition and cooperation of the global fashion industry.In 2023, shein and Forever 21 reached a strategic cooperation. The joint brands of the two sides directly adopted the SHEIN flexible model to effectively reduce inventory waste.In October of the same year, shein comprehensively acquired the British fashion brand MISSGUIDED and all its intellectual property rights.

In addition to direct investment mergers and acquisitions, SHEIN also deepened its platform -based strategy based on its own brand, attracting a large number of third -party brands to settle in.Shein not only provides a huge young consumer group and rich traffic resources, but also opens broad development opportunities and innovative space for cooperative brands through flexible supply chain and ESG -related technologies.With the support of SHEIN’s flexible supply chain and environmental protection technology, thousands of external designers have successfully realized the commercial operation of their design brands, which has effectively promoted the cultivation and development of emerging designers and brands in the fashion industry.

In short, as a subversion of the industry, SHEIN is actively promoting high -quality and sustainable development with its continuous innovation spirit, far -reaching industry influence, and deep empowerment of the industrial chain.The new productive productivity pattern is injected into strong motivation.