Since the beginning of this year, innovation scenarios in various areas, optimize the environment
According to data from the National Bureau of Statistics, in April, the total retail sales of social consumer goods were 356.99 billion yuan, an increase of 2.3%year -on -year.A number of experts said in an interview with reporters that since this year, driven by the expansion of domestic demand and promoting consumer -related policies, all regions and fields have continuously innovated consumer scenarios, optimized the consumer environment, and the consumer market has continued to recover.
Overall rising up
From the data point of view, the year -on -year growth rate of the total retail sales of consumer goods in April fell from last month.Relevant experts said that this is mainly affected by factors such as the number of days of holidays decreased by 2 days in the same month and higher bases at the same time.
“After deducting the high base effect, the consumer demand is still recovering and expanding.” Liu Xiangdong, deputy minister of the Ministry of Economic Research of the China International Economic Exchange Center, said that the sales of basic living and some upgraded products have remained in a good trend, and the consumption of travel and digital service consumption has continued to rise. It reflects the steady release of my country’s consumption potential.
Liu Aihua, spokesman for the State Administration of Statistics, Chief Economic Economic Affairs, and Director of the Comprehensive Statistics of the National Economic Economic Economic Affairs, pointed out that the current consumption field has presented the steady growth of basic living and some upgraded commodities, good service consumption, online consumption drive.The characteristics of the other year, from the ice and snow economy at the beginning of the year to the holiday economy, hotspots such as cultural tourism consumption, digital consumption, green consumption, and health consumption have added new impetus to the recovery of the consumer market.
Data show that the demand for service consumption continues to be released. In the first four months, the retail sales of service increased by 8.4%year -on -year, which continued to maintain rapid growth.New consumption potential such as new consumption energy has continued to grow, and new consumption potential such as cultural tourism consumption has continued to release.The rapid development of new models such as real -time retail and live broadcast and cargo has driven the online retail sales of physical commodities in the first 4 months to increase by 11.1%year -on -year.
Zou Yunhan, deputy director of the Macroeconomic Research Office of the National Information Center of the National Information Center, said that since this year, the overall consumption of my country’s consumption has continued to rise to a good trend.”Service consumption is developing from different categories such as catering, tourism and other categories of service consumption, accelerated to intensive development and diversified compound development. The immersive consumption scenarios formed by high -integration and science and technology integration are more popular.” In addition, the consumer market has appeared to small and medium -sized cities to small and medium -sized citiesWith the sinking of the county and regions, new impetus has emerged.
Change the new effect with the old
At present, consumer goods have accelerated the landing on old and new activities, which has produced positive results.
“Promoting consumer goods with new jobs is making positive progress. Automobiles and appliances have been introduced with new standards and policies and measures with old -fashioned changes. All localities combined with their respective consumption scenarios to accelerate the promotion of consumer goods to the old replacement.” Liu Xiangdong said that it is expected that as the policy is gradually implemented, the growth rate of commodity consumption will be presented.Continue to rise.
Gao Baohua, a researcher at the Institute of Service and Trade, Institute of International Trade and Economic Cooperation of the Ministry of Commerce, said that at present, many provinces in the country have released the new implementation plan and operation rules of the old replacement. Driven by the government, enterprises, and merchants, some e -commerce platforms have increased significantly with new orders for old orders.The initial results of the policy.
Liu Xiangdong believes that in addition to consumer goods in addition to the new replacement of consumer goods, the focus of consumption is more in the field of service consumption. It is necessary to accelerate the cultivation of new consumption formats and new scenarios, formulate policies and measures to expand service consumption, and effectively meet the growing high -quality consumption needs of the people.Essence
In the specific operation process, consumer goods have some concerns with the recycling enterprises involved in old -fashioned activities, and dismantling companies, such as the initiative of the minimal profit, which affects the enthusiasm of the recycling enterprise and the subsidy funds are slow.Gao Baohua said that in order to further promote the effectiveness of the policy, it is necessary to continue to advance in strengthening the implementation of preferential policies, opening up the “recycling+new” full chain channel, and summing up and promoting typical cases.
Zou Yunhan said that current consumer goods are currently in the implementation stage of the implementation of old -fashioned new activities, upstream and downstream, government -enterprise -civilian cooperation linkage, and comprehensive policy. The central and local governments have fully mobilized the enthusiasm of enterprises and residents through incentive measures such as purchasing subsidies.Related enterprises also actively promote the development of new activities with their own reality.In the next step, it should be deeply excavated in different links such as production and sales, and the design of the old replacement is more efficient and sustainable in a more market -oriented way and more convenient procedural link design.
Demand continuous recovery
Looking forward to the future, experts said that with the gradual weakening of the high base effect, the growth rate of consumption will show a steady rise.
“After the expected improvement of residents’ income in the future, the consumption power and consumption confidence of residents will be improved.” Liu Xiangdong said that this will further stimulate potential consumption and promote domestic consumption to show a steady growth trend.
Gao Baohua said that with the extensive application of the summer and the new model of consumer new formats, the growth rate of the total retail sales of social consumer goods will increase.New changes will also occur. Sports and entertainment consumption will grow strongly. Immersive consumption and concert economy will show greater consumption vitality.
Talking about the changes in the demand for domestic consumption in China, Zou Yunhan said that my country’s consumption is at a critical stage. The consumption capacity of residents needs to be further restored. Consumption expectations are gradually boosting. Important policies are also effective. Growth has a foundation and motivation.Although there is a certain pressure, it is not advisable to underestimate the difficulty of consumption recovery, but it should not underestimate my country’s consumption development potential.
Experts suggest that the key points should be highlighted, the obstacles to restrict the release of consumption potential, and focus on the two major starting points of service consumption and consumer goods to change the new and new.First of all, to grasp the favorable opportunity of the current service consumption such as tourism and other services, and further promote the upgrading of holiday consumption files; second, accelerate the adjustment, improve, and revoke policies to restrict the release of consumption potential at all levels, and reduce obstacles to release consumption potential.At the same time, aiming at the relevant issues related to the new “last mile” of the old replacement, accelerating the promotion of greater effectiveness with the new replacement of the old replacement.In addition, we should also seize the opportunity to increase the cultivation of national tide consumption in China, and accelerate the cultivation of new motivation for consumption growth.(Reporter Feng Qiyu)
Source: Economic Daily
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