In the context of the high degree of integration of the entertainment industry and the business field, the superstar legend (6683.HK) has successfully attracted the joining of many stars with its unique IP capacity and market acuity.Recently, after Liu Genghong, vivi, Nanquan’s mother, and Chen Farong, the superstar legend once again expanded his star IP matrix, signed a contract with Hong Kong male singer and actor Sun Yaowei, and jointly opened a new chapter.

　　On March 1, the superstar legendary group held a signing ceremony with Sun Yaowei in Kunshan.On behalf of the superstar legend, Liu Genghong signed a contract with Sun Yaowei on the spot, marking that the two parties will start in -depth cooperation in the three major business fields of music, concerts, and new media.This cooperation not only injected new vitality into the legendary IP matrix of the superstar, but also provided Sun Yaowei’s opportunity to tap its own potential and show a new self.

　　After the cooperation between the two sides, in terms of music, the superstar legend will create a series of new single or albums for Sun Yaowei, showing its unique music style and musical talent.In terms of new media, the superstar legend plans to position Sun Yaowei as the head IP of the pet industry to create an exclusive social media content for it, and interact with fans through short videos and live broadcasts to share interesting stories and life related to pets.In addition, the superstar legend will help Sun Yaowei hold a personal concert and plan to hold a tour concert to celebrate the 30th anniversary of Sun Yaowei’s debut.

　　The uniqueness of the legend of the superstar is that its powerful IP creation strength and market transformation capabilities -through content and product output to make the stars into IP, and the commercial value behind the stars is the foundation of the superstar legend.Taking Liu Genghong as an example, superstar legend provides him with star IP management services, participating in his image operation and live broadcast planning on social media, helping Liu Genghong to become a super fitness IP.In terms of commercialization, the legend of superstar chose to actively precipitate, continuously consolidate Liu Genghong’s healthy image, and successfully launched a series of health products of the “Fresh Motor” series, realizing the benign transformation of star diversified commercial value.

　　Based on this successful model, the cooperation between superstar legends and Sun Yaowei was generally optimistic about “win -win” by the industry.Sun Yaowei’s joining will inject new vitality into the legendary IP matrix of the superstar, bringing more creativity and possibilities to its IP business.At the same time, Sun Yaowei also hopes that the industry experience and resources in the field of IP creation and operation with the help of superstar legends will present different self and bring more works and energy to the audience.