From April 19th to 21st, the three -day 2024 Formula 1 Lenovo China Grand Prix will start in the Shanghai International Circuit. In addition to China’s first F1 driver Zhou Guanyu’s first show, there is also a bright gourmet gourmet.Carnival is a creative food park integrating “eating, drinking, playing, and music”. As a member of the Guangming Food Group, Shanghai Sugar and Liquor Group brings its subordinates Yutang, First Food, Wang Yutai, Jie Meisong and other new products.Food Carnival, let the passion and taste buds bloom together!

New product starting to help the viewing experience of the comprehensive upgrade

Different from the previous events, this F1 China station has added a mode of supporting music festivals and food carnival in the event.Wang Yutai, a centennial old tea under the Shanghai Sugar and Wine Group, will launch the first feature of light tea at the F1 China Station Wang Yutai Longjing Milk Green and Yutai Red Milk Tea to bring consumers multiple “symphony”.In addition, the peach oolong and lychee black tea cold bubble series will also appear in this event. These two cold tea echo the theme of “spring flower viewing” and “flying car”, and the perfect fusion of speed and passion.　

The Yutang brand specially customizes the flavored syrup of the bone wood flowers and the toffee flavor syrup.Call out the limited flavor coffee exclusive to Shanghai.The linkage of the brother brand not only demonstrates the integration and innovation spirit of Shanghai Sugar and Wine Group, but also brings consumers with unprecedented taste feast, which further enhances the attractiveness of F1 events.

Many star products of the well -known old -fashioned old names in Shanghai are also colorful. There are various packages on the spot to enjoy the combination discounts while enjoying the food.In the theme interactive experience area of Shanghai Sugar and Liquor Group, the audience can receive the “Sweet Energy Card”, that is, the opportunity to get a lot of prizes such as cool small fans and consumption coupons.One food offline stores can be used.

Global linkage release the economic overflow effect of the event

In addition to the brand zone interaction of the F1 China Station event site, there are also exclusive limited activities outside the field to celebrate the return of top events, and they have joined forces.

Jie Masion, a high -end brand hat incubated by Jieqiang Joymax, a subsidiary of Shanghai Sugar and Wine Group, is core, youth, brand promotion, and customer base cultivation as the core to promote the professionalism, youth, and high -end brand.At that time, the three stores of Joy Masion (Nanchang Store, Taikang Store, Nanjing West Road Store) will be renovated simultaneously, starting the live broadcast of the event, so that consumers who fail to come to the event scene will feel passion.

Jieyisong Nanjing West Road Store will also live in real time in the store on the afternoon of April 21.From April 1st to 19th, Jieqiang Joymax will send an invitation to foreign wine lovers through a member mall. Members can sign up for 2 formwork qualifications only with 50 points, and enjoy the free drinks for the audience.Cheer up for the drivers and go to the dream of all speed!

Borrowing the competition to stimulate the new kinetic energy of service consumption

The F1 China Grand Prix has been cultivated in Shanghai for 20 years, and the quality and comprehensive influence of the event have been increased year by year.This year, the F1 China Grand Prix combined with trendy music and quality food for the first time, integrating multiple service consumption scenarios. In addition to watching the game, it created an immersive experience of “Touring and Entertainment”.

With the help of world -class events and high -quality food carnival with the help of world -class events and Bright Food Carnival, Shanghai Sugar and Wine Group deeply integrates world -class events with its own business industry, expand new scenarios, launch new products, provide new services, continuously improve the energy level of various brands of the group, further release the releaseServing the potential of consumption, bringing popularity and business to the whole city, injecting new momentum into the development of industrial and regional economy.